Most startups have a great product and a broken sales motion. Groundwork builds the system underneath — outbound infrastructure, pipeline architecture, CRM discipline, and the playbooks your team actually uses.
You raised the round. You have the product. You hired a rep or two. But the motion is messy, the pipeline is thin, and nobody can tell you why deals are stalling. The issue is almost never the product.
Outreach is inconsistent, untracked, and dependent on whoever happens to be dialing that week. There is no system — just activity that does not compound.
Deals are in the wrong stage. Fields are empty. Nobody trusts the data. So leadership makes decisions based on gut feel instead of pipeline reality.
The team is chasing anyone who will take a meeting. Without a tightly defined ideal customer profile, effort is spread thin and conversion rates are low.
Outreach leads with features instead of problems. Nobody responds because nobody feels seen. The product is good — the story being told about it is not.
Every engagement starts with an honest conversation about where you are and what you actually need. No retainers for the sake of retainers.
A complete sales infrastructure engagement. ICP definition, outbound motion, CRM architecture, messaging framework, playbooks, and the reporting layer to manage it all. Delivered in 60 to 90 days. You own everything when we are done.
Ongoing sales leadership without the full-time cost. Strategy, execution, team coaching, and pipeline accountability on a part-time basis. Ideal for post-seed companies that need senior presence without a senior salary.
A focused review of your current motion — what is working, what is broken, and what to fix first. Delivered as a prioritized action plan with specific recommendations your team can implement immediately.
A structured conversation about your current motion, pipeline, team, and where things are stalling. Honest and fast.
ICP, messaging architecture, outbound strategy, and tool stack decisions. The blueprint before any execution begins.
Sequences, CRM structure, playbooks, scripts, and reporting built and installed. Hands-on, not advisory from a distance.
Everything documented, your team trained, and the motion running before we are done. You own the system outright.
Groundwork is run by Terrence Chineworth — Director of Sales with experience building full sales motions from zero across SaaS and consulting environments. Not a strategist. Not an advisor. Someone who has actually made the calls, built the sequences, cleaned the CRM, and closed the deals.
Every system is built on tools your team already knows or can learn fast.
The best sales motion is the one your team actually uses. Simple, specific, and built around the problem your buyer is already trying to solve.
Terrence Chineworth — GroundworkNo pitch deck. No lengthy proposal process. A direct conversation about where your sales motion is right now and what it would take to fix it.